At present, the Android advertising machine industry is in a period of rapid development. Whether it is at the technical level or the application level, in 2014, which has just kicked off, what kind of development features will the Android advertising system show? Alan C., head of Brown Consulting
Brawn said that in the coming year, there will be noticeable changes in the business, content, design, software, hardware, operations, and connectivity of Android advertising.
Business: With the advancement of technology and promotion of market awareness, the application scope of Android advertising has been widening, not just referring to more and more applications, but also the increasingly detailed application functions. In 2014, the progress of the Android advertising machine at the business level will be mainly reflected in three aspects: the data analysis and statistical capabilities of the Android advertising system; the advertising-based network will continue to add value, but the network application for communicating with employees It will gradually increase; more detailed application, setting clear application goals is a major prerequisite for system construction.
Content: In 2013, data analysis has become a hot topic, and this situation will continue in 2014 and become a new direction for user evaluation. The degree of attraction of content to the audience is directly linked to the effectiveness of the application of Android advertising. Social media networks will become more integrated components of content design. At the same time, people's application effects on the Android advertising machine will also change significantly - Android advertising machine will be regarded as a real behavior correction tool, generate "action appeal" to the audience, this influence will not be limited to the advertising field .
Design: The increase in market awareness will make the Android advertising system more targeted, simple or complex depending on the application requirements. The design of the Android advertising system will be confirmed as independent of AV or IT design, but at the same time it will fully combine the elements of these two types of design.
Software: In 2014, simple Android advertising software will be flooded to meet the needs of low-end users in the department. In the wave of informationization, online communication among employees has become the norm. Under such circumstances, Android advertising software for such applications will appear in large numbers and even exceed retail applications. Driven by the interactive trend, the integration with social media will become a major feature of software, and the interactive ability will become stronger and stronger. The “passive” interaction based on the touch screen will be actively transformed, such as using more QRs. Code and NFC technology. Two-way data back Android Android software will incorporate viewer feedback to promote interactivity.